Overview
Ice Fishing Fun is an arctic match-3 adventure: match colorful fish and icy treasures to clear stage goals and progress through a path of glacial levels on the Glacial Lagoon. This Privacy Policy explains what information the game and its background services collect while you play, how that information is used, how long it is kept, and the controls you have over it.
Ice Fishing Fun uses a small set of well-established third-party services — Firebase Analytics, OneSignal, and the Google Play Install Referrer API — to keep the game stable, understand aggregate play patterns, and support relevant advertising. We do not sell your personal information, and we only collect what is reasonably needed to run and improve the game.
By downloading, installing, or playing Ice Fishing Fun, you agree to the collection and use of information as described in this policy.
What We Collect
We collect three broad categories of information, plus a small amount of data that never leaves your device.
Personal Data
- Contact information you voluntarily provide if you email our support address, including your email address and the content of your message.
- We do not require an account or sign-in to play Ice Fishing Fun, and we do not knowingly collect names, phone numbers, or physical addresses through normal gameplay.
Technical Data
- Device model, operating system version, screen resolution, and general hardware performance characteristics.
- App version, install source, crash logs, and diagnostic identifiers used to keep the game stable.
- Advertising identifier (Google Advertising ID / Android AAID), where available. This identifier is retained only for as long as your device makes it available to us and is used solely for advertising and analytics purposes.
- IP address, used transiently for regional configuration and fraud prevention, and generally not stored in a form linked to your identity.
Usage Data
- Gameplay statistics such as stage completions, stars earned, Bonus Score totals, Daily Ice Break results, catches logged, and session stats.
- Interaction data such as which Gear Shop items, daily rewards, and achievements you view or claim, and settings changes.
- Push notification delivery and open events, where notifications are enabled.
On-Device Data
- Local save data — including your stage progress, Bonus Score balance, Daily Frost Trail streak, and catch statistics — is stored directly on your device using local storage.
- This on-device data may be transmitted to our analytics or backend services for backup, cross-device sync (where offered), or troubleshooting purposes; it is not kept in isolation from the rest of this policy.
How We Use It
- To operate core gameplay features, including saving your stage progress, syncing your catch statistics, and tracking your Daily Frost Trail streak.
- To diagnose crashes, performance issues, and bugs, and to improve stage difficulty, board balancing, and controls over time.
- To understand aggregate player behavior — for example, which zones or Gear Shop items are most popular — so we can prioritize future content.
- To deliver push notifications about daily rewards, events, or re-engagement reminders, where you have allowed notifications.
- To serve and measure advertising, and to detect fraudulent installs or invalid ad traffic.
- To comply with legal obligations and enforce our terms of use.
Cookies & Similar Technologies
Ice Fishing Fun is a native mobile application and does not use browser cookies in the traditional sense. Instead, the game and its partners use comparable device-level technologies:
- SDK identifiers — Firebase Analytics and OneSignal assign internal instance identifiers to your install to distinguish sessions and deliver notifications reliably.
- Advertising identifiers — used by ad partners to measure campaign performance and avoid duplicate attribution for the same install.
- Local storage — used to remember your settings, save stage progress, and record that you have completed onboarding.
You can reset your advertising identifier or limit ad tracking at any time in your device's system settings.
Advertising
Ice Fishing Fun may display in-game advertising and, separately, may promote itself through third-party ad networks. To support this, we work with industry-standard tools:
- Firebase Analytics — helps us understand engagement and measure the effectiveness of features and campaigns.
- Google Play Install Referrer — tells us, at install time, which campaign or source led to your download, so we can measure marketing performance. This is not an anonymous identifier; it is tied to your specific install event for attribution purposes.
- OneSignal — used for push notification delivery, and may also process device-level identifiers needed to route messages correctly.
Your advertising identifier (where available) is retained only for as long as your device makes it available to us and is used solely for advertising and analytics purposes. Where required by your region's law, ads may be limited to non-personalized delivery based on your consent choices, and you can opt out of interest-based advertising through your device's ad settings.
Currency & Virtual Items
Ice Fishing Fun uses an in-game soft currency, Bonus Score, earned by completing Glacial Lagoon stages, playing Daily Ice Break, and claiming Daily Frost Trail rewards. Bonus Score may also be purchasable through in-app purchase where offered. It can be spent in the Gear Shop at fixed, clearly displayed prices on:
Boosters
- Extra Moves, More Time, Score Boosts, and Board Reshuffles — gameplay aids that help with difficult stages. Each booster has a fixed effect and a fixed price; none involve a chance-based or randomized outcome.
Player Content
Ice Fishing Fun's stats screens display your own personal records — including stage completions, stars, catches logged, and Daily Ice Break results — generated from your gameplay. This content is visible to you within your own game instance.
- If Ice Fishing Fun offers a chosen in-game display name or explorer title, that name is visible within the game and should not contain personal information you wish to keep private.
- We reserve the right to remove or reset display names or content that violates our community standards, including impersonation, harassment, or offensive language.
- Do not submit personal, sensitive, or identifying information into any in-game text field, as such fields are not designed for private communication.
Data Sharing
We share limited data with the following categories of third parties, strictly to operate the services described in this policy:
- Analytics providers (Firebase Analytics) — to measure engagement and stability.
- Notification providers (OneSignal) — to deliver push messages you have opted into.
- Attribution providers (Google Play Install Referrer) — to measure install sources.
- Advertising partners — where in-game or promotional advertising is served.
- Legal and safety authorities — where required to comply with law, enforce our terms, or protect the rights and safety of our players.
We do not sell your personal information. We do not share your data with third parties for their own independent marketing purposes without your consent, where required by applicable law.
Data Retention
We retain different categories of information for different lengths of time, depending on their purpose:
| Data Category | Retention Period |
|---|---|
| Gameplay & progress data (local + synced) | Duration of app install, plus up to 12 months after uninstall for restore purposes |
| Analytics & usage data | Up to 26 months |
| Advertising identifier | Retained only for as long as your device makes it available to us and is used solely for advertising and analytics purposes |
| Crash & diagnostic logs | Up to 90 days |
| Support correspondence (email) | Up to 24 months after resolution |
| Install referrer data | Up to 90 days after install |
Your Rights
Depending on where you live, you may have the right to:
- Access a copy of the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data, including your local save and any synced backend records.
- Object to or restrict certain processing, including advertising-related processing.
- Withdraw consent at any time, where processing is based on consent (for example, push notifications or personalized ads).
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us using the details in Section 13. You can also reset your advertising identifier, disable notifications, or uninstall the app at any time directly from your device.
Children's Privacy
Ice Fishing Fun is not directed at children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information without appropriate parental consent, we will take steps to delete it.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details in Section 13 so we can investigate and, where appropriate, remove that information.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or the game itself. Material changes will be reflected by updating the effective date at the top of this document, and where required by law, we will provide additional notice within the app.
We encourage you to review this policy periodically. Continued use of Ice Fishing Fun after changes take effect constitutes acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how Ice Fishing Fun handles your data, reach out and we'll respond as quickly as we can.